SOURCE - Avin Garg
I can feel your excitement.
I can feel your worries.
I have gone through it.
2 years ago, when I completed my digital marketing course, I traveled a lot to find a job for myself. The institute which claimed 100% placement couldn’t even arrange an interview for me. Hence, I had to take a charge.
When you are a fresher it becomes too difficult to get a job. Most of the times agencies and companies look for experienced candidates. Even if they mention “ 0-1 Year Experience”, when you will attend the interview, they will ask you questions designed for 1 year experienced person. Many of you might relate with me.
Now, after 2 years I run my own agency.
In this article, I’m going to share you what my past 2 years journey taught me.
Get rid of your worry, because once you finish reading this, you’ll have the action plan to get your first dream job in digital marketing.
So here I go –
Learn how to install Wordpress, how to add domain & hosting and start making a website. Everything is available on YouTube, moreover there are some online courses which don’t cost you much. Once you make a website, start writing blogs. Now you may think, “ Man, but I can’t write. Also, on which topic should I start writing?”.
Answer is “ You can. If you can write a 3 hours exam paper, you definitely can write a blog”.
About topics, which field do you like the most? Bollywood, Food, Travel, Digital Marketing itself or anything else?
Choose any topic which you like the most and start writing.
Easiest job, no? Even if a person is not a digital marketer, he knows how to create a Facebook & Instagram page. But, probably what he doesn’t know is what content to post, how to get an engagement and that’s what matters! Also known as Social Media Marketing.
Whatever the topic you have chosen for the blog, make Facebook and Instagram pages for the same. For example, if my blog is about digital marketing, I will create pages for digital marketing, and content too will revolve around digital marketing only!
Done with pages? (I assume you have set up your profile, cover photo and page description)Cool, here’s what you have to do next.
Create and post at least 3 times a week. One of the common mistakes people commit is making pages but not posting anything on it or irregular posting. Very bad!
Follow this at least for 1 month before the interview.
LinkedIn has become literally a virtual workplace for many people, especially for content writers. You can not only find a job, but get inbound leads for your services through LinkedIn.
As a fresher, your job is to utilize your LinkedIn profile to make portfolio to showcase in an interview. You may have read some articles on how to optimize your LinkedIn Profile. But here I’m sharing you exactly the no nonsense action plan –
Be consistent and don’t steal anyone’s content.
Which content format you are really good at? Audio or Video? You can’t answer, “ Nothing”. You have to choose one no matter what!
Enough listening and watching. It’s time to create yours. You will find benefits of having a podcast and YouTube channel on Google, so without wasting time I will tell you how to get started –
Simple, no? Even if you find it bit frightening, go for it. You’ll get used to it, trust me this is my personal experience!
Make a schedule to upload videos and strictly follow that.
Ask your friends to subscribe to your YouTube channel and podcast. So that till the interview, you will have enough subscribers to showcase to interviewer.
All the above steps can go fail, if you make a mistake in this one. If there are two candidates with almost similar skillset, I will use Interview criteria to pick one. Hence, make sure before you attend the interview you’re fully prepared.
First Interview is always scary I can understand. But if we take it as a challenge, it is fun! Everything begins with a thought. Sit and think what you can do to minimize your competition. Start executing, try for perfection.
All of the above
Now Imagine, I am looking for fresher candidates for my agency. I know freshers don’t have much practical knowledge as compared to experienced candidates, but for me it doesn’t matter, I am ready to provide training. My only expectation is candidate should be smart enough so that it will save my time while training him.
I announced the interview.
Next day 3 candidates came for an interview.
2 of them had done their digital marketing course recently, also they had some Google certifications and that institute’s certificate with them.
3rd candidate is you! You not only have certifications, but –
1) A blog
2) Facebook & Instagram pages
3) A Podcast
4) An active LinkedIn Profile
Also, you impressed me with your communication skills in face to face interview.
Whom will I select?
Of course you. Because it is easier to train you as compared to other 2 candidates. Also, it shows you are really passionate about digital marketing.