How to get your first digital marketing job?

                                                                                                                                                                 SOURCE - Avin Garg 

I can feel your excitement.

I can feel your worries.

I have gone through it.


2 years ago, when I completed my digital marketing course, I traveled a lot to find a job for myself. The institute which claimed 100% placement couldn’t even arrange an interview for me. Hence, I had to take a charge.


When you are a fresher it becomes too difficult to get a job. Most of the times agencies and companies look for experienced candidates. Even if they mention “ 0-1 Year Experience”, when you will attend the interview, they will ask you questions designed for 1 year experienced person. Many of you might relate with me.


Now, after 2 years I run my own agency.


In this article, I’m going to share you what my past 2 years journey taught me.


Get rid of your worry, because once you finish reading this, you’ll have the action plan to get your first dream job in digital marketing.


So here I go –


1)  Have your own blogging website


Learn how to install Wordpress, how to add domain & hosting and start making a website. Everything is available on YouTube, moreover there are some online courses which don’t cost you much. Once you make a website, start writing blogs. Now you may think, “ Man, but I can’t write. Also, on which topic should I start writing?”.


Answer is “ You can. If you can write a 3 hours exam paper, you definitely can write a blog”.


About topics, which field do you like the most? Bollywood, Food, Travel, Digital Marketing itself or anything else?


Choose any topic which you like the most and start writing.


How to find a topic?


  •  Go to Quora.com and search related your topic. You will find many questions. Read the questions and you will get a topic idea.
  •  Go to Buzzsumo, enter your topic and it will show the most shared content across Internet. 
  •  Join relevant Facebook groups and read the posts (especially frequently asked questions).
  •  Search on Google, visit websites, spend some time reading articles.


PRO Tip


  • Install Google analytics and Search console code to your website to track the traffic and your website errors.


2)  Have your Facebook & Instagram Pages with content


Easiest job, no? Even if a person is not a digital marketer, he knows how to create a Facebook & Instagram page. But, probably what he doesn’t know is what content to post, how to get an engagement and that’s what matters! Also known as Social Media Marketing.


Whatever the topic you have chosen for the blog, make Facebook and Instagram pages for the same. For example, if my blog is about digital marketing, I will create pages for digital marketing, and content too will revolve around digital marketing only!


Done with pages? (I assume you have set up your profile, cover photo and page description)Cool, here’s what you have to do next.


Create and post at least 3 times a week. One of the common mistakes people commit is making pages but not posting anything on it or irregular posting. Very bad!


What and how to post on pages?


  •  There is a tool called Canva.com which is very useful to create graphics even if you’re not a professional designer. It’s damn easy. Give it a try. You can make Social Media posts, logos, website banner, cover photos and so on.
  •  Create posts around your topic. For example, if your topic is related to travel, you can post travel quotes, how to reach to a particular location post, poll about which is your favorite location? And so on.
  • Make sure to write a suitable caption for the post. Posting only graphic leads to low engagement.
  • You can also post your blog post link on Facebook with caption. Include your blog link in the first comment to get more reach.



Follow this at least for 1 month before the interview.


PRO Tips


  •  Spare some money from your pocket money and boost every post to get more reach and engagement.
  •  Run a page like campaign setting targeting.
  •  Install Facebook pixel to your website.


3)  Leverage LinkedIn


LinkedIn has become literally a virtual workplace for many people, especially for content writers. You can not only find a job, but get inbound leads for your services through LinkedIn.


As a fresher, your job is to utilize your LinkedIn profile to make portfolio to showcase in an interview. You may have read some articles on how to optimize your LinkedIn Profile. But here I’m sharing you exactly the no nonsense action plan –


  •  Keep your basics right by optimizing your profile. Add front-facing professional looking profile picture, cover photo, about info, your education details, certifications, skills etc.
  •  Send connection requests to other digital marketers using LinkedIn search filter. Make sure you don’t send more than 50 connection requests in a single day, otherwise your profile can get temporarily restricted.
  •  Start posting thoughtful & value addition content. Make sure it is related to digital marketing only. Also, engage on other people’s post by your thought provoking comments.
  • Publish LinkedIn Articles. Don’t copy paste from your blog. Write a new one.


Be consistent and don’t steal anyone’s content.


PRO Tips:


  •  Join relevant LinkedIn groups and be super active.
  • Customize your LinkedIn Profile URL and use it as an email signature.


4)  Start a Podcast or a YouTube channel


Which content format you are really good at? Audio or Video? You can’t answer, “ Nothing”. You have to choose one no matter what! 


Enough listening and watching. It’s time to create yours. You will find benefits of having a podcast and YouTube channel on Google, so without wasting time I will tell you how to get started –


Starting Podcast –


  •   Choose a niche you love the most. I will recommend you to choose digital marketing, because it will help you to prepare you for an interview.
  •    Make a list of topics and create content for the same.
  •    Buy a simple mic. (No need to go for expensive one)
  •    Go to Anchor.com and create an account.
  •   Start recording. Take care of voice modulation.


Simple, no? Even if you find it bit frightening, go for it. You’ll get used to it, trust me this is my personal experience!


Starting a YouTube Channel -   

 

  • Same as above, choose a niche you love and prepare content.
  • Create an account with your Gmail id.
  • Buy a simple mic and tripod (No need to go for expensive one).
  • Do you have a DSLR? If not, doesn’t matter even your smartphone is enough.
  • Speak confidently. Confidence matters!
  • Edit your videos like a Pro.


Make a schedule to upload videos and strictly follow that.


PRO Tip:

    Ask your friends to subscribe to your YouTube channel and podcast. So that till the interview, you will have enough subscribers to showcase to interviewer.


5)  Prepare for an Interview


All the above steps can go fail, if you make a mistake in this one. If there are two candidates with almost similar skillset, I will use Interview criteria to pick one. Hence, make sure before you attend the interview you’re fully prepared.


Here are some practical tips for you:


  •    Create a professional resume. Either download it from Internet or ask your friends to send their resume and edit it. Mention only those skills which you’re actually good at because Interviewer can cross question you.
  •   Whichever the interview is (SEO Executive, Social Media Manager, PPC Executive etc) be prepared with the basic questions. Do memorize the definitions of every part of a Digital Marketing. No matter, how thoroughly we know the topic, but when an interviewer asks What is SEO? Or What is Social Media Marketing? We fumble like from where to start?
  •  Work on your English. Content is one of the most important parts of Digital Marketing and King you know. Hence, English is the must. Read, listen, speak, watch whatever you can in English. Be in the zone of English before you attend the interview is what I can say.
  • Practice every day. Start talking to yourself. Stand in front of a mirror and speak whatever the hell you know about Digital Marketing. Have you ever heard about Bollywood actors doing everything required to make the role lively. Same in this case, be in the zone. 


First Interview is always scary I can understand. But if we take it as a challenge, it is fun! Everything begins with a thought. Sit and think what you can do to minimize your competition. Start executing, try for perfection.


PRO Tip:

       All of the above


What will happen if you follow above 5 steps?


Now Imagine, I am looking for fresher candidates for my agency. I know freshers don’t have much practical knowledge as compared to experienced candidates, but for me it doesn’t matter, I am ready to provide training. My only expectation is candidate should be smart enough so that it will save my time while training him.


I announced the interview.


Next day 3 candidates came for an interview.


2 of them had done their digital marketing course recently, also they had some Google certifications and that institute’s certificate with them.


3rd candidate is you! You not only have certifications, but –


1)     A blog

2)     Facebook & Instagram pages

3)     A Podcast

4)     An active LinkedIn Profile


Also, you impressed me with your communication skills in face to face interview.


Whom will I select?


Of course you. Because it is easier to train you as compared to other 2 candidates. Also, it shows you are really passionate about digital marketing.


Last word


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Afraid Of Losing Instagram Followers, Model Ditches Boyfriend

The model broke up with her boyfriend while vacationing with him in Mexico



A self-proclaimed Instagram model with a following of 4,50,000 decided to break up with her boyfriend who wanted her to post his pictures too on her account on the photo-sharing platform.

The 22-year-old woman who users IGAZmodel as her Reddit account, wrote on the website that she has a "pretty successful Instagram account" and posting pictures with her boyfriend would affect the engagement with her followers resulting in losing money.

The model broke up with her boyfriend while vacationing with him in Mexico after he demanded to be part of her social media photos.

"We can take as many private pics as he likes, we can do pics of us hiking, having sex, laying by the pool, I don't care but I need to keep my (Instagram) separate," she wrote on Reddit.

The woman, who hasn't revealed her identity so far, said that while holidaying in Mexico, her boyfriend started questioning why she refrains from posting pictures of the couple together, Fox News reported on Monday.

Citing reasons involving lowered post engagements and losing on sponsored posts, she tried explaining this to her boyfriend whose name and age also remain undisclosed.

"It's just a fact. I need these pics from this vacation to be able to sell stuff. It's just the way my 'job' works," she wrote on Reddit.

"I'm really upset because I paid for this entire vacation only to be ignored and treated pretty crappy," she added.

She later updated her post to confirm she had not heard from her boyfriend after the split -- and thanked Reddit for giving her support to be "totally fine with that".

A Reddit user said: "you're going to make more money when he is not in the photos with you. That should be enough of an explanation for him to understand the situation and the fact that he is getting angry about it is very worrying and is a bit of a red flag for me".

Some users asked the model to create a separate, private Instagram account.


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The Top 10 Benefits Of Social Media Marketing

The Top 10 Benefits Of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.
 
Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an   

                                                                                                      image -www.popularsmm.com

unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot, 92% of marketers in 2018 claimed that social media marketing  was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
 
This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

 

1. Increased Brand Recognition.

Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

 

2. Improved brand loyalty.

According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

3. More Opportunities to Convert

. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.

 

4. Higher conversion rates

. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

 

Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.

5. Higher Brand Authority


. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.

 

6. Increased Inbound Traffic.

Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

 

7. Decreased Marketing Costs.

According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.

 

8. Better Search Engine Rankings.

SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.

 

9. Richer Customer Experiences

. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.

 

10. Improved Customer Insights.

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

 

These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:

 

Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.

The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.

Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Just six hours a week or a few hundred dollars is all it takes to establish your presence.

Conclusion

 

The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.

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